No longer is a fashion show just a stroll down the catwalk. Fashion shows are now a spectacular in themselves and the grandeur and opulence of the show is as important as the clothes. With the ever-growing desire to produce magnificent and awe-inspiring shows in which to showcase the season’s fashions, the move toward dramatic and dazzling historical venues increases.
Extravaganzas such as the 2006 McQueen show where Kate Moss appeared as a hologram, the ten million dollar 2008 Fendi show with the ‘longest catwalk’ on the Great Wall of China and the 2010 Chanel show featuring a 256 tonne iceberg are just some of the ways designers draw attention and amaze the fashion world with their creative shows as well as their new collections.
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Discovering a new palatial and magnificent show setting is top of the list when it comes to top designer fashion shows. Currently, one of the most popular and fashionable buildings in the world is Westminster Abbey. One of the most memorable fashion moments in recent times took place there as Kate Middleton stepped out of a car in her stunning McQueen wedding dress, ready to become the future Queen of England. Alessandro Michele will be adorning the Abbey in Gucci style in this year’s spring/summer show in June.
This beautiful Oxfordshire stately mansion hosted Christian Dior’s 1954 show. In 1958, Yves Saint Laurent descended on the palace to showcase his collection and the fashion house will use it once again for the 2017 spring/summer cruise collection.
After purchasing a cashmere mill, the Chanel fashion house chose the birthplace of Mary Queen of Scots for the Tudor-inspired collection almost 700 years after the fact. Combining tartan with layers of knitwear Stella Tennant, who modelled the collection, described Linlithgow Palace as very ‘the Scottish Widow gone Bloomsbury’. Karl Lagerfeld desired the rough romance of this breathtaking Scottish location to show off his tweed and tartan inspired collection.
By combining the right historical location with the right fashion collection, the result is one of imaginative and exquisite magic. A truly eye-catching show in an utterly remarkable and dramatic location produces a fantastically memorable experience.